Services: Right Way Music Group offers
a variety of services for the client in today’s challenging and
constantly changing marketplace.
The core of our service is creating custom teams to promote your
record to radio. Right Way will analyze your project and determine
the proper format to work to radio. This is a critical step in the
process as building a proper plan starts with recognizing the
correct format to create maximum exposure. Once the format is agreed
upon, Right Way will build a custom team to work your project to
that specific format. The ability to have “format specialists”
increases the opportunity to have success with your project. The
principals have worked with a vast number of promotion specialists
over the years and know those who are the best in their formats.
Right Way has already created several teams that have been in place
with great success and that experience of working together is
already paying dividends for current clients.
Set Up: The
next phase of the project is to create the overall plan for your
project. We will create a custom plan that ensures that the project
is presented to the market in a proper way. We will work with the
client in designing the CD single to be serviced to radio; set up
your Digital Distribution via our relationships and deals with DMDS
and PlayMPE and work with the client in scheduling the release date
to ensure it ties in with other marketing elements of the overall
plan. Right Way is available to interact with other team members the
client may have in place to work on the timing and creative issues.
The key to success with any project is to create a proper budget and
Right Way will work with the client to ensure the correct budget is
developed. We will negotiate all costs with the format specialists
and also provide the additional budget items needed to ensure
success. Right Way’s experience ensures that all the critical
components of a campaign are covered in the budget. Right Way also
has relationships with all the key vendors needed for any project
and will negotiate the best possible rates for the client. Right Way
will present a line item budget for approval by the client.
The most critical part of any campaign is the execution of a well
thought out game plan. The Right Way principals are involved with
each campaign as part of the team so that expertise is utilized on
behalf of the client. The Right Way principals are involved in the
(1) We are active participants in calling
radio on a weekly basis.
(2) We provide the team and the client
with updated radio tracking on a daily basis through our
relationship with Mediabase and provide that information as part of
the overall fee for the campaign.
(3) We provide constant communication to
the team and the client with all updates on the progress of the
(4) We provide a weekly conference call
to the team and the client to ensure that all the goals of the
project are being achieved.
(5) We provide weekly recaps to the
client as to the progress of the project which includes specific
(6) We provide daily access to the
principals via Phone or E-MAIL to discuss any aspect of the project.
(7) We will interact with all of the
other team members outside of the radio team such as press; sales;
marketing; on-line members. We will create a custom e-mail
distribution list to ensure that all participants in the project are
updated on a timely basis.
The name of our company is also our
Mission Statement: We do things the Right Way and the client will
always know every aspect of what is happening with their project.
There will be times that a full radio plan is not yet ready to be
implemented with your project. Right Way offers the client the
opportunity to work with us in building the right plan through our
consulting services. Right Way will work with the client on a
retainer basis to help build the right game plan for your artist.
Right Way feels strongly that many times simply advising on what NOT
to do can pay for the consulting services many times over. The
market today is changing rapidly and the client needs an advocate to
ensure that your plan is designed with the current realities in
Right Way Music Group has its focus in the Pop, Hot A/C , and A/C
world. We feel strongly that we should only work in the format areas
where we have current strength. Over the course of years we have
built relationships with other companies who specialize in the
formats we do not. Right Way can offer a referral to another company
on your behalf. We will make sure the needs of the client match what
the referral company can deliver. Right Way will assist in the
process by making sure the referral company is interested in the
project prior to bringing the client in the loop so you are assured
of that company’s commitment. We would then “make the introduction”
for the client and advise you as to the potential fees that the
referral company would be asking for. Right Way can also be involved
with the referral company if the client desires as a “Quarterback”
to ensure that your project is a priority with the referral company.
Right Way would ensure that all the communication as outlined above
would be provided even though Right Way itself is not the main Team
working your project.
Right Way also has extensive
relationships with companies outside the world of radio promotion.
Right Way can offer referrals to companies that can assist in Sales;
Marketing; On-line Marketing; Publicity; and Touring.
Fees: Right Way will work with the client on a Fee structure for the various services provided.